2. UK's financial regulator proposes new rules stating that crypto firms and influencers should include disclaimers on crypto memes to follow advertising laws
The FCA has noticed that many promotional memes from crypto firms don't comply with its rules. They consider all forms of communication, including memes, as financial promotions. The FCA is particularly concerned about influencers promoting financial products without enough knowledge, especially targeting younger audiences. Non-compliant promotions could lead to criminal offenses with jail time or fines. The proposed guidance aims to update regulations and clarify expectations for marketers.
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